Enhancing Ad & Creative Performance with Vision AI
We elevated Push Group’s advertising effectiveness by implementing our custom Vision API solution. This technology allows for detailed creative analysis and optimization, equipping Push Group to make strategic, data-driven decisions that boost campaign results across various channels.
59,000
Image Ads Processed
We ran through every single creative for hundreds of clients
100,000
Ad Copy Processed
Ad copy was also analyzed using natural language processing
100+
Creatives Per Day
Our tool analyzes over a hundred creatives every single day
How Push Group Worked With Acuto
Push Group faced significant hurdles in obtaining concrete data on their creative assets. The creative teams often relied on intuition rather than hard data to guide their decisions, leading to inconsistent results.
Moreover, aggregating statistics across different ad types proved nearly impossible without maintaining extremely precise naming conventions – a task that became increasingly complex when dealing with diverse client portfolios.
This lack of standardization and data-driven insight hindered Push Group’s ability to optimize their advertising efforts effectively, leaving them unable to quantify the impact of various creative elements on ad performance.
Acuto developed a comprehensive solution to address Push Group’s challenges. We began by centralizing all creative and ad data into a robust data warehouse, creating a single source of truth for all advertising information.
Our system then extracted crucial information from the ads, including colors, objects, text, and labels, providing a detailed breakdown of each creative asset. This extracted data was then linked with performance metrics such as clicks and conversions, allowing for a holistic view of ad effectiveness.
Finally, we built an intuitive dashboard that visualized the performance of different creative elements, enabling Push Group to see at a glance how factors like color choices, text content, and visual elements impacted ad performance.
How We Did It
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Our approach leveraged cutting-edge technologies to process and analyze Push Group’s advertising data. We began by extracting data from their BigQuery warehouse and routing creative assets through Google’s Vision API. This process yielded detailed information about objects and labels within the images, which we then stored back in the data warehouse.
Simultaneously, we sent ad copy and extracted text from images to IBM Watson for natural language processing, gathering insights on emotion, sentiment, and keywords. All this information was consolidated in the data warehouse, creating a rich dataset of creative and performance metrics.
We then built custom views that combined these various data points, offering a comprehensive perspective on ad performance. Finally, we created user-friendly dashboards that showcased this data, making it easy for Push Group’s teams to access and interpret the insights.
The Results
What's Next
The implementation of Acuto’s solution yielded substantial benefits for Push Group. Ad performance saw significant improvements as the team gained the ability to analyze creative elements like colors, text, and objects within ads, leading to higher engagement rates and overall better ad performance.
This data-driven approach to creativity empowered the creative teams with detailed insights, guiding their design decisions and resulting in ads that were both visually appealing and strategically optimized. The enhanced targeting and data analysis led to improved ROI on campaigns, while the consolidated data platform streamlined decision-making processes.
Furthermore, the solution enabled predictive analytics for future campaigns, allowing for continual optimization of ads based on real-time data and evolving consumer preferences. This comprehensive approach not only empowered Push Group’s creative teams but also provided a holistic view of campaign effectiveness, ultimately giving them a competitive edge in the digital marketing landscape.
Acuto’s partnership with Push Group extends far beyond the initial implementation. Our custom solution, now fully owned by Push Group, continues to deliver value long-term. This scalable platform adapts to Push Group’s evolving needs, accommodating new data sources and market trends.
As Push Group’s team becomes more proficient, they’ll uncover new ways to optimize campaigns, maintaining their competitive edge. This enduring benefit exemplifies Acuto’s commitment to sustainable solutions that drive results well into the future.
By choosing Acuto, you’re not just addressing current challenges – you’re investing in a powerful tool that grows with your agency, ensuring continued success in the dynamic world of digital advertising.
Facing Similar Challenges in Your Agency?
Are you facing similar challenges in your agency, struggling to bridge the gap between creative intuition and data-driven decision-making? At Acuto, we specialize in crafting custom solutions that transform your advertising workflow, just as we did for Push Groupl.
Our tailored approach combines advanced technologies like Vision API and natural language processing with robust data warehousing to provide you with actionable insights into your creative assets.
Don’t let valuable data slip through the cracks – let us help you unlock the full potential of your campaigns. Contact Acuto today to explore how we can develop a bespoke solution that drives your agency’s success and delivers impressive results that speak for themselves.
