Why pay license fees for data pipeline tools that connect to 500+ channels when your agency is specialised in a channel?
We worked with SocialTap to create a custom and highly granular data warehouse to store all of their Facebook Ads data, for all of their clients, under one roof – unlocking unique and valuable insights.
Enterprise-level data warehouse with all client data in one place. Low cost and high performance.
Automated data flow via a custom built webhoook owned by SocialTap – no license fees.
Why SocialTap Needed a Data Partner
SocialTap’s wanted to gain even more of a competitive advantage with advanced analytics and agency-level insights at the most granular level possible.
It was also key to address changes resulting from the iOS 14 update and to get as much data as possible to improve targeting and to keep on the cutting edge of Facebook advertising.
Consulting & Planning
Data Warehouse Set-up and Management
Purpose-built Webhook to Track the Entire User Journey
Facebook conversions are inaccurate to begin with because they are usually “soft” conversions and after the iOS 14 update SocialTap needed a more robust way to track and attribute conversions across the customer journey.
After all, a click or view doesn’t mean someone has filled out a form; and multiple forms are required before a customer has actually been accepted for finance or bought a car.
We created a webhook that capture different conversion events at different stages of the customer journey and when an event is triggered (e.g. someone fills out an application for car finance). A custom Cloud Function then sends that data to the data warehouse instantly.
This data can now be viewed alongside with data from Facebook Ads data to get a more accurate picture of campaign performance at the various stages of the user journey.
Want to learn more about our unique approach?
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- Break down data silos
- Automate to innovate
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