Facebook’s click-to-messenger campaigns are an amazing way to turn a regular ad click into an extremely engaging conversation with your customers.
The only problem? Having conversations with potentially thousands of customers who clicked on your ad is close to impossible with a huge customer support team.
So what’s the best way to take advantage of this ad format? With a chatbot!
Adding a chatbot means that users can have those engaging conversations, without your support teams being stretched to the limit. These conversations tend to be much more engaging than a regular page visit, and the best part is you use the conversation to hype up your product, help users find the right product for them before sending them through to your website, or pre qualifying that they’re even the right kind of lead for your business.