In the fast-paced world of online advertising, managing your Google Ads budget effectively is crucial. But when Google overspends your daily budget, leading to unexpected costs, that is where the Google Ads Daily Budget Overdelivery Alert Script comes in.
This is our free and invaluable script that safeguards your budget by alerting you whenever your daily budget is exceeded. Adopting this powerful tool can prevent overspending, enable smarter ad allocation and automate tasks that would otherwise be time-consuming and prone to human error.
In this article, we’ll delve into the power of Google Ads Scripts and explore how this handy piece of code can ensure you stay in control of your advertising spend while enhancing your overall campaign management.
Google Ads Daily Budget Overdelivery Alert Script
var config = {
emails: "[email protected]", //add in emails to send the alert to - separate emails with a comma : '[email protected], [email protected], [email protected]' etc
};
function main() {
var query = `
SELECT
campaign.name,
campaign.id,
metrics.cost_micros,
metrics.conversions_value,
campaign_budget.amount_micros,
campaign.status FROM campaign
WHERE segments.date DURING TODAY`;
const report = AdsApp.report(query);
const rows = report.rows();
const campaignBudgets = [];
var account = AdsApp.currentAccount().getName();
var currency = AdsApp.currentAccount().getCurrencyCode();
let message = "";
while (rows.hasNext()) {
const row = rows.next();
const campaign = row["campaign.name"];
const campaignId = row["campaign.id"];
const cost = row["metrics.cost_micros"] / 1000000;
const budget = row["campaign_budget.amount_micros"] / 1000000;
const conversionValue = row["metrics.conversions_value"];
const roi = conversionValue / cost;
if (row["campaign.status"] === "ENABLED" && cost >= budget) {
let campaignObj = {
campaign: campaign,
campaignId: campaignId,
cost: cost,
revenue: conversionValue,
budget: budget,
roi: conversionValue / cost,
};
// console.log(campaignObj)
campaignBudgets.push(campaignObj);
message =
"<p>" +
message +
`Campaign: ${campaign} | Budget: ${currency} ${budget} & Spend Today : ${currency} ${cost} ` +
"</p>";
}
}
let body = "";
if (campaignBudgets.length > 10) {
body = `Script found ${campaignBudgets.length} campaigns that have reached the daily budget`;
} else {
body = "The below campaigns have reached their daily budget " + message;
}
const subject = `${account} - Daily Budget Alert`;
MailApp.sendEmail({
to: config.emails,
subject: subject,
htmlBody: body,
});
}How to Use Scripts in Google Ads
Adding and setting up scripts in Google Ads is a game-changer when it comes to automating your PPC campaigns.
To begin, navigate to the “Tools & Settings” menu and select “Scripts” in your Google Ads account. Click on the plus icon to create a new script and input the chosen code. Once saved, you can schedule the script to run at specific intervals.
Scripts can automate diverse tasks like bid adjustments, keyword performance tracking, and ad copy optimizations. By leveraging JavaScript, you can access the Google Ads API to extract data, make calculations, and even send notifications.
Embracing scripts empowers advertisers to streamline repetitive tasks, enhance campaign performance, and free up valuable time for strategic decision-making.
What is the Daily Budget Overdelivery Alert Script in Google Ads?
The Daily Budget Overdelivery Alert Script in Google Ads is a powerful tool designed to monitor your campaign spend and ensure it stays within your specified daily budget.
Here’s how it works:
First, you need to add and set up the script in your Google Ads account, following the steps outlined earlier. Once activated, the script continuously evaluates the campaign’s spend throughout the day.
When the expenditure reaches or exceeds the daily budget threshold, the script triggers an email notification. This prompt serves as an early warning system, alerting you in real time when your campaign has overspent.
The email notification provides crucial information, including the campaign name, the actual cost incurred, and the pre-defined shared daily budget. Armed with this knowledge, you can take swift action to address the situation, whether it’s pausing the campaign, adjusting bids or making necessary budget modifications.
What is Budget Pacing?
Budget pacing is the process of tracking and optimising your PPC campaigns to control the rate at which your budget is spent.
By pacing your average daily budget, you can ensure that your campaigns are spending money efficiently and effectively throughout the month rather than blowing through your budget early on and leaving you with limited ad spend for the rest of the month.
Effective budget pacing involves closely monitoring your campaign’s performance and adjusting your bids and targeting as needed to maximise your return on investment. This requires a deep understanding of your target audience, campaign goals, and available budget, all of which Google Ads budget monitoring helps keep under control.
How Does The Daily Budget Overdelivery Alert Script Work?
The Daily Budget Overdelivery Alert Script operates by monitoring your daily ad spend and promptly notifying you when it reaches the specified limit. It keeps a close eye on your campaign’s expenditures throughout the day so that you don’t have to.
When the spending threshold is met or exceeded, the script triggers a notification. You receive an email alert containing essential details such as the campaign name, actual cost incurred, and the set daily budget.
With this valuable information at your disposal, you have the opportunity to retain control over your ad spend and make necessary adjustments to optimise your campaign’s performance.
Why Should You Use the Daily Budget Overdelivery Alert Script?
Using the Daily Budget Overdelivery Alert Script offers several compelling reasons to incorporate it into your Google Ads strategy.
Firstly, this script provides you with crucial control over your ad spend. By promptly notifying you when your daily budget is reached, it empowers you to make real-time adjustments to your campaigns, ensuring you stay within your allocated budget limits.
Secondly, it helps you avoid exceeding your budget. Overspending can lead to unexpected costs and disrupt your overall advertising strategy. The script acts as a proactive safeguard, alerting you before your budget is exhausted and giving you the opportunity to prevent overdelivery.
Furthermore, the script simplifies the process of monitoring multiple ad campaigns. Instead of manually tracking each campaign’s spend, the script automates this task, making it easier to keep an eye on all your campaigns simultaneously.
By leveraging the Daily Budget Overdelivery Alert Script, you maintain a firm grip on your ad spend, avoid budget overruns, and streamline campaign monitoring.
When to Use the Daily Budget Overdelivery Alert Script
The Daily Budget Overdelivery Alert Script proves particularly useful in quite a few situations, making it a valuable tool for agencies and advertisers alike.
When it comes to managing multiple accounts, this tool allows agencies to efficiently monitor the daily ad spend across different campaigns and accounts from a single interface. This saves time and ensures that no overspending goes unnoticed.
On the other hand, if your agency is operating within a tight budget, the script acts as a safeguard against exceeding the allocated limits. It provides real-time notifications, enabling timely adjustments to campaign settings or budgets to prevent overdelivery and maintain budgetary control.
During periods of seasonal traffic influx, such as holidays or promotional events, the script becomes even more essential. It helps closely monitor ad spend during peak periods, ensuring that budget allocations are not exhausted prematurely and allowing for optimisation throughout the busy period.
Overall, the Daily Budget Overdelivery Alert Script offers peace of mind, cost control, and the ability to optimise campaign performance effectively.
How to Prevent Google Ads From Overspending Your Monthly Budget
If you’re running a Google Ads campaign, overspending your monthly budget can be a frustrating and costly mistake. However, Google provides an alert system that can help you prevent overspending.
When you receive an alert indicating that your campaign has overspent, the first thing you should do is access your Google Ads account and review your campaign’s performance. Look for any areas where you may have set bids too high or targeted the wrong audience.
Once you’ve identified the issue, you can take action to stop your campaign from overspending. One option is to adjust your campaign settings and decrease your bids. You may also want to consider pausing the campaign altogether until you can fine-tune your budget and targeting.
Finally, make sure you keep a close eye on your campaign’s performance going forward to prevent overspending in the future. With these steps in mind, you should be able to effectively manage your Google Ads campaigns and avoid costly mistakes.
Custom Automation Scripts by Acuto
At Acuto, we believe that every agency deserves to unlock the full potential of its data.
We create custom automation scripts for businesses so that they can spend less time on monotonous tasks and more time on the stuff that really matters.
We do this for just about any web app, including Google Ads, Google Sheets, Meta for Developers, Authoritas and more. By working closely with your team, we develop automation solutions that are tailored specifically to your business.
Acuto can help you launch promotion campaigns with Google Ads scripts that save you time, labour and money.
So, why work with us?
We’re a team of developers and data engineers with extensive backgrounds in digital marketing and paid media. This enables us to create powerful automation scripts that get the job done so you don’t have to.
Want to automate Google Ads with custom scripts?
If you liked this script or would like a personalized one, we’re here to help! Our team of developers with experience in PPC can create custom scripts to automate any aspect of your Google Ads accounts. Schedule a discovery call to discuss how we can assist you in implementing automation scripts effectively.
Key Takeaways
To summarise, Google Ads Daily Budget Overdelivery Alert Script does the hard work so that your team can optimise its PPC campaigns with unparalleled consistency, speed and authority.
To recap, here’s how the script can help you confidently manage your campaigns while staying within your budgetary boundaries:
- Alerts when the daily budget is overspent.
- Email notifications are sent upon reaching the budget threshold.
- Enables timely action to prevent budget overruns.
- Helps maintain control over ad spend.
- Optimises campaign performance.
- Saves time and effort in monitoring budgets.
- Ensures efficient allocation of resources.
- Enhances overall campaign management.
If you encounter any issues while using the script, please contact us.
